一、大赛背景

2025年，复旦大学新闻学院发起并成功举办首届“复新”全球大学生智能影像创作大赛。赛事面向全球高校青年创作者，搭建聚焦智能影像赛道的大学生交流与产教融合平台，在探索人机共创的范式、推动技术创新与艺术表达融合、促进学界与业界对话等方面取得了积极反响，比赛规模和影响力位居全国高校同类比赛前茅。

在首届赛事基础上，第二届“复新”全球大学生智能影像创作大赛将进一步拓展作品赛道，扩大参与规模，丰富活动内容，增强国际影响，持续汇聚青年创作人才与优质行业资源，促进技术变革、人才培养与研究应用的跨界协同与深度融合。

二、组织架构

指导单位：上海市人民政府新闻办公室

主办单位：复旦大学新闻学院

支持单位：中国高等院校影视学会网络视听专业委员会

承    办：复旦大学新闻学院数字视听项目、复新传媒

三、参赛对象

全球高校在读本科生和研究生，或毕业时长不超过一年的优秀创作者，均可报名参赛。允许1-5人组队参赛。

四、赛道设置

本次大赛聚焦智能影像的内容生产、创新应用与规则伦理，旨在通过技术创新与艺术表达的融合，探索AI在视听领域的无限可能，共设立五大主赛道：

（一）“AI·光影上海”赛道：聚焦城市形象的创造性表达

本赛道聚焦上海城市形象塑造与城市精神弘扬，鼓励创作者围绕城市发展进程中积淀的人文气质、公共记忆与生活方式开展创作。作品可从城市地标、人物故事或生活场景寻找切口，通过影像表达，挖掘上海的历史文脉与现代图景，呈现“海纳百川、追求卓越、开明睿智、大气谦和”的上海城市精神和独特在地文化。

（二）“AI·造境无限”赛道：聚焦科幻想象的未来呈现

本赛道聚焦科幻主题的影像化表达，创作者可构建涵盖未来社会形态、科技演进路径与人类文明变迁的多维科幻世界，实现从概念设想到影像呈现的高效转化。赛道鼓励参赛者大胆展开对未来世界的想象，通过影像语言探索科技发展与人类文明之间的复杂关系。

（三）“AI·思辨与光”赛道：聚焦技术冲击下的人类处境

本赛道鼓励创作者立足现实语境，围绕人工智能技术在社会中的广泛应用，呈现其对人类生产生活方式、社会结构与价值观念所带来的深刻影响与现实冲击。作品可聚焦算法决策、就业变迁、信息传播、隐私安全、情感关系等具体议题，通过影像化表达引导公众思考人机边界、伦理秩序与未来社会走向，体现问题意识、现实关怀与批判深度。

（四）“AI·剧情创想”赛道：聚焦编剧与叙事的融合创新

本赛道聚焦漫剧、短剧及各类剧情化内容创作，依托AI影像生成与辅助创作能力，创作者完成角色设定、情节构建与场景设计，将创作重心转向叙事结构优化与人物关系塑造。赛道鼓励拓展剧情表达的风格边界与媒介形态，推动AI赋能下的多元叙事创新与跨媒介融合表达，拓展剧情内容从线性叙事向沉浸式、互动式与多形态融合演进的可能性。

（五）“AI·品牌魅力”赛道：聚焦全球语境下的IP建构

本赛道面向企业品牌传播需求，鼓励创作者围绕品牌形象塑造、产品推广与商业传播开展影像创作。参赛作品应立足具体品牌或产品语境，结合目标受众特点与传播场景，探索具有创意表现力与情感共鸣的叙事路径，提升作品在多元传播环境中的理解度与触达效果，打造兼具艺术感染力、市场洞察力与品牌价值的影像作品。

五、奖项设置

（一）组委会大奖

各赛道头名获组委会大奖，共5项（最佳城市表达、最佳未来想象、最佳智能哲思、最佳剧情呈现、最佳品牌传播），每项2万元奖金（税前）。根据作品质量适度调整奖项设置，奖项可空缺，宁缺毋滥。

（二）各赛道入围、提名奖项

视作品整体情况在各赛道内分设入围奖、提名奖若干。

提名奖：基于入围作品，各赛道评选不超过5项获得提名奖，获荣誉证书，亦有现金奖励。

入围奖：各赛道评选10件作品入围，获荣誉证书。

（三）优秀指导教师与优秀组织奖

根据各赛区提报作品情况评选优秀指导教师若干（名），奖金5000元（税前），并颁发荣誉证书。

六、报名材料与要求

1.作品完成时间。参赛作品需为2025年9月1日至2026年9月20日期间完成的原创作品，不论是否已在平台上公开发表均可报名。遵守相关法律法规，不得泄露国家机密，不得侵犯他人隐私。其他赛事获奖作品不得重复投稿。

2.作品规格。视频作品需利用生成式视频技术完成至少1分钟的影像，MP4、MOV、AVI等主流格式，1080P及以上，提交时需注明所用AI生成工具及其版本。字幕（包含对白、旁白和解说）须有中英文字幕。作品横竖屏不限。

3.原创声明。大赛组委会尊重和保护原创设计，对抄袭剽窃行为零容忍。提交参赛的影像作品必须为原创，不侵犯任何第三方版权。

4.版权归属。作品可包含创作者署名，但不得有明显商业水印；作品版权归创作者所有，主办方有权在非商业性宣传和展示中使用作品。

5.作品提交。参赛人员需于通知发布起至9月20日23点59分前将所有报名材料上传至大赛系统。报名网址：https://xwxy.fudan.edu.cn/qqdxsznyxczds/list.htm

七、作品投递步骤

1.作者需在B站官网（https://www.bilibili.com）发布作品，作品发布文案需带话题 #复新智能影像大赛；

2.视频标题后缀需标注【复新智能影像大赛-XX赛道】。如果稿件标题后缀没有标记，则视为不符合参赛标准。

3.完成第一步投递，获取并复制作品线上链接后，填写问卷：

   【问卷地址】https://wj.qq.com/s2/26910002/yuy9/

八、联系方式

组委会邮箱：Fusion_new@163.com

Call for Entries: The 2^nd FusionGlobal College Students’ Intelligent Imaging Creation Competition

I. Background

In 2025, the School of Journalism at Fudan University successfully launched and hosted the 1^st“Fusion ” Global College Students’ Intelligent Imaging Creation Competition. The event targeted young creators from universities worldwide and established a platform for exchange and industry-academia collaboration focused on intelligent imaging. It achieved positive results in exploring human-AI co-creation paradigms, promoting the integration of technological innovation and artistic expression, and fostering dialogue between academia and industry. The competition’s scale and influence ranked among the top of similar events at Chinese universities.

Building on the success of the first edition, the 2^nd“Fusion” Global CollegeStudents’ Intelligent Imaging Creation Competition will further expand its tracks, increase participation, enrich activities, and enhance international impact. It will continue to gather young creative talent and high-quality industry resources to promote cross-disciplinary synergy and deep integration of technological change, talent cultivation, and research application.

II. Organizational Structure

- Guided by: Shanghai Municipal Government Information Office  

- Organizer: School of Journalism, Fudan University  

-Supported by: Network Audio-visual Professional Committeeof Chinese Collegial Association for Visual Art  

-Co-organizers: Digital Audio-visual Projectat School of Journalism, Fudan University; Fusion Media

III. Eligibility

The competition is open to all currently enrolled undergraduate and graduate students at universities worldwide, as well as outstanding creators who have graduated within the past year. Teams of 1–5 people are allowed.

IV. Categories

The competition focuses on content production, innovative applications, and ethical regulations of intelligent imaging. It aims to explore the infinite possibilities of AI in audiovisual fields through the integration of technological innovation and artistic expression. Five main tracks are established:

 (1) “AI·Light and Shadow Shanghai” Track – Creative Expression of Urban Image

This track focuses on shaping Shanghai’s city image and promoting its urban spirit. Creators are encouraged to explore the humanistic qualities, public memories, and lifestyles accumulated during the city’s development. Works may draw from urban landmarks, personal stories, or daily scenes to uncover Shanghai’s historical context and contemporary landscape, reflecting the city spirit of “inclusive, pursuit of excellence, open-minded and wise, magnanimous and modest,” along with its unique local culture.

 (2) “AI·Infinite World-Building” Track – Future Presentation of Science Fiction Imagination

This track focuses on visual expressions of science fiction themes. Participants may construct multidimensional sci-fi worlds covering future social forms, technological evolution paths, and changes in human civilization, achieving efficient transformation from concept to image. The track encourages bold imagination of future worlds and exploration of the complex relationship between technological development and human civilization through visual language.

 (3) “AI·Speculation and Light” Track – Human Condition under Technological Impact  

This track encourages creators to base their work in real-world contexts and present the profound impacts and shocks that artificial intelligence brings to human production, lifestyles, social structures, and values. Works may address issues such as algorithmic decision-making, employment changes, information dissemination, privacy and security, and emotional relationships. Through visual expression, they should guide public reflection on human-machine boundaries, ethical order, and the future direction of society, demonstrating problem awareness, realistic concern, and critical depth.

 (4) “AI·Plot Creativity” Track –Focusing on Integrated Innovation in Screenwriting and Narrative  

This track focuses on the creation of comic dramas, short dramas, and various plot-driven content. Leveraging AI image generation and assisted creation capabilities, participants complete character design, plot construction, and scene design, shifting creative focus to narrative structure optimization and character relationship shaping. The track encourages expansion of stylistic boundaries and media forms in plot expression, promoting AI-empowered diverse narrative innovation and cross-media fusion, and exploring possibilities for plot content to evolve from linear narratives to immersive, interactive, and multi-form fusion.

 (5) “AI·Brand Charisma” Track – IP Construction in a Global Context  

This track addresses corporate brand communication needs, encouraging creators to produce video works centered on brand identity shaping, product promotion, and commercial communication. Works should be grounded in specific brand or product contexts, combine target audience characteristics and communication scenarios, explore narrative paths with creative expressiveness and emotional resonance, enhance understanding and reach in diverse communication environments, and create imaging works that integrate artistic appeal, market insight, and brand value.

V. Awards

 (1) Organizing Committee Award

The top entry in each track receives a Grand Award (five awards total: Best Urban Expression, Best Future Imagination, Best Intelligent Philosophy, Best Plot Presentation, Best Brand Communication). Each award carries a pre-tax prize of RMB 20,000. Awards may be adjusted or left vacant based on work quality; quality over quantity.

 (2) Shortlist and Nomination Awards per Track

A number of Shortlist Awards and Nomination Awards will be set up within each track, depending on the overall quality of the submissions.

  - Nomination Award: Based on the shortlisted entries, a maximum of 5 works will be selected per track to receive the Nomination Award. Winners will be awarded an honorary certificate and a cash prize.  

  - Shortlist Award: A total of 10 works will be selected per track to receive the Shortlist Award. Winners will be awarded an honorary certificate.   

 (3) Outstanding Mentor and Excellent Organization Awards

Several Excellent Mentor Awards (RMB 5,000 pre-tax each, plus certificate) will be presented based on submissions from each division.

VI. Submission Requirements

1. Work Completion Period: Works must be original creations completed between September 1, 2025, and September 20, 2026. Works that have already been publicly released on platforms are eligible. All works must comply with relevant laws and regulations, must not disclose state secrets or infringe on personal privacy. Works that have won awards in other competitions may not be resubmitted.

2. Technical Specifications: Works must utilize generative video technology to produce at least 1 minute of footage. Accepted formats: MP4, MOV, AVI, etc., 1080p or higher. The AI generation tool and version used must be clearly stated. Subtitles (including dialogue, narration, and commentary) must be provided in both Chinese and English. Works may be in landscape or portrait orientation.

3. Originality Declaration: The organizing committee respects and protects original work and maintains zero tolerance for plagiarism. All submitted works must be original and must not infringe on any third-party copyrights.

4. Copyright: Works may include creator credits but must not contain obvious commercial watermarks. Copyright remains with the creators. The organizers reserve the right to use works for non-commercial promotion and exhibition.

5. Submission Method: All registration materials must be uploaded to the competition system from the date of announcement until 23:59 on September 20. Registration

website: https://xwxy.fudan.edu.cn/qqdxsznyxczds/list.htm

VII. Submission Steps

1. Creators must publish their work on the official Bilibili website (https://www.bilibili.com). The work’s description must include the hashtag #FusionIntelligentImagingCompetition. Follow the specific publishing instructions shown in the accompanying image.

2. The video title must end with 【FusionIntelligent Imaging Competition – XX Track】. Works without this suffix will be considered non-compliant with competition standards.

3. After completing the first step, copy the online video link and fill out the questionnaire:  

   Questionnaire link: https://wj.qq.com/s2/26910002/yuy9/

VIII. Contact Information

Organizing Committee Email: Fusion_new@163.com